Helping teams design the future and ship the first steps.
I partner with large companies and startups shape new product ideas, build MVPs, and improve existing experiences—from strategy to delivery.
Product Vision and MVP Building
Design Leadership
Design Strategy
From Discovery to Product Vision to Detailed Design
EXPERIENCE
15 Years of Global Experience
Over the past 15 years, I have conceptualized and delivered numerous products for a wide range of companies, from startups to large international corporations, covering mobile, desktop, and offline environments. My approach adapts to various industries and domains effectively.
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Startups and Corporate Ventures
I partner with startups and corporate venture teams from concept to launch, building products across fintech, travel tech, wellness, and fashion.
IMPACT
10+ Product Visions
Co-created product and service offerings with founders and stakeholders, validated with potential customers.
Successful Funding
Multiple initiatives successfully received funding from internal stakeholders or VC funds.
20+ Pilots and MVPs
In finance, fast-fashion, healthcare, and tech to refine product strategies and guide development.
On-going Builds
Several products are in active development and will launch as they reach release readiness.
3 Successful Exits
Successful exits in organizational culture, recruitment, and technology sectors.
User Research
Product Vision
Storyboards
Prototypes
Concept Testing
Production-ready Design
Digital Transformations in Banking
I've led design teams in digitizing banking services, focusing on building in-house capabilities and fostering knowledge-sharing within organizations.
IMPACT
2 Digital Factories
Successfully piloted and scaled.
In-house Capabilities
Dozens of product teams trained in product design skills.
20+ Products
Designed and launched for retail, SMEs, and internal use.
30% Sales Increase
30% growth in sales via digital channels post-launch and growth in other metrics.
Design Thinking Training
Team Leadership
Journey Mapping
User Testing
Production-ready for Web & Mobile
Digital Products in Public Sector
I've collaborated on several government digital initiatives, designing digital tools ranging from tourism platforms to self-service census applications and digital service portals.
IMPACT
50+ Product Ideas
Explored, prototyped, and tested with users to refine product strategy.
Stakeholder Alignment
Senior stakeholders successfully aligned on product strategies and design directions.
Swift Deployment
COVID-19 portal was quickly designed and deployed to o support data-informed decisions during the pandemic.
Continuous Improvement
Live products were iteratively enhanced to to boost user satisfaction and productivity metrics.
UX Audit
User Research
Ideation Workshops
Concept Testing
Prototypes & Production-ready Design
Advanced Analytics Tools and Digital Twins
I have worked with a leading data and analytics consultancy and designed enterprise tools that enhance decision-making and operational efficiency. These include financial dashboards, workforce management systems, and digital twins for various industries.
IMPACT
Time-to-Demo
Streamlined client development, enabled by UX Toolkit for rapid creation of Figma demos and functional PoCs from weeks to days.
8 Products
Products at various stages: PoC, MVP, or deployed, all adding value for clients.
Outperformed Competition
Live products excelled in various metrics, including cost savings, decreased employee turnover, productivity growth, and customer satisfaction.
Team Leadership
Product Vision
PoC Design
UX Toolkit & Design System
Prototypes & Production-ready Design
GenAI Experiences Across Industries
I have contributed to integrating GenAI across various industries, working on prototypes and user experiences that enhance processes in procurement, utilities, and retail sales.
IMPACT
20+ Use-cases
Explored ans prototyped for proof-of-concept and client development.
5 Products
Products at various stages: PoC to MVP, actively deployed and generating value for clients.
Product Vision
Rapid Prototyping
PoC Design
EXPERTISE
Your experienced design partner
With over 15 years of experience at leading consulting and design firms, I've worked with both international giants and startups. I've developed three key abilities that aid in designing innovative product offerings.
1. Discovery and Research
I uncover user needs and pain points to guide product decisions.
User Interviews
Gathering direct insights into users' current experiences, challenges, and aspirations.
UX Assessments
Expert evaluations against UX standards to pinpoint areas for improvement.
Trend and Competitor Research
Spotting the forces of change, gaps, opportunities, and whitespace for new offerings.
2. Product Vision and Early Concepts
I work with stakeholders to shape, visualize, and test new product ideas.
Product Vision Stories
Creating compelling narratives illustrating future experiences and potential benefits for your audience.
Customer Journey Maps and Service Blueprints
Crafting comprehensive views of future user experiences.
Interactive Prototypes
Bringing to life key product features and signature moments through Figma prototypes.
3. MVP Builds and Detailed Design
I design end-to-end experiences with product and engineering, ready to build.
Product and Business Alignment
Aligning with stakeholders to clarify priorities, and translate business needs into buildable UX that engineering can ship.
Developer-Ready Designs
Creating detailed, pixel-perfect designs for web and mobile, aligning with the dev team to ensure feasibility.
Design Team Leadership
Leading design teams and fostering collaboration with product and development teams.
LET'S CONNECT
Confident, Collaborative, Swift
My experience in fast-paced organizations enables me to:
Quickly adjust to and understand new industries.
Handle uncertainty with confidence.
Work together to refine and perfect solutions.
Deliver swift results without compromising on quality.
HOW I CAN HELP
End-to-end design: Team lead or solo expert
I thrive both as a hands-on designer and as a team leader, guiding projects through every major phase of product design.
Aligning your team around a new product can be challenging, especially with multiple stakeholders. Describing your product with words alone can be limiting. I create detailed prototypes and product vision narratives that help align everyone involved.
Need to understand your users better and evaluate your product's UX?
If you're relying on assumptions about your users' needs or if you know your product's UX isn't hitting the mark but aren't sure how to improve it, I can assist. I conduct in-depth user research and thorough UX evaluations to guide your improvements.
Confident in your idea but need to validate its strength?
If you have a clear product vision but need assurance that it resonates with your target audience, I can help to validate your ideas with future users and minimize risks before further development.
Ready to begin development and in need of a design lead?
If you're set to start building and need an experienced designer to lead the UX efforts, I'm ready to join your agile team and help produce detailed, developer-ready designs.
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